NHM will providing the highest quality of advertising and communication techniques possible.  Standards and examples will be provided that will increase the quality of the message each facility is attempting to send their targeted audience(s).

Goals/Outcomes:

1.                  Increase awareness of all facilities through professional means of advertising and promotion.

2.                  Enhance facility reputation.

3.                  Development of consistent key messages and promotion that will position all facilities in their communities and surrounding communities through consistency in message, appearance, etc.

4.                  Increased visibility.

5.                  Create a means of generating publicity on a regular basis and in a pro-active manner.

6.                  Establish ongoing contacts with appropriate media representatives.