The Facility Monthly Marketing Analysis will assist to identify:

1. Whether the internal and external marketing standards are in place.
2. All inquiries received, but not admitted during the month, to assess appropriate denials of business and if receiving inappropriate referrals, indicating lack of community education regarding services.
3. Marketing efforts and the outcome, to determine if the present plan requires revising for increased success in census.
4. If the facility is meeting goals set forth by the marketing professionals to increase new business and census.
5. The direction that needs to be taken during the upcoming month to increase facility census to 90% and above.